Communicating for Ideas that ENDURE*:
Emotive: use techniques that make people feel for and want to act on your idea
Narrative: arrange ideas and data in the way that the human mind best understands and organizes it
Dependable: create belief and buy-in usng sources or images your listeners connect with
Unforeseen: maintain interest by upsetting basic schemas
Real: keep ideas close to home and address personal or group self-interest
Essence: maintain focus on your core idea
I developed the ENDURE* model for increasing the effectiveness of communications from a combination of my studies in psychology and my experience as a presentation consultant. Over the years I noticed both in my own circle and through the media that certain ideas were more durable than others - they were more likely to hold attentioon, be internalized and be acted upon.
Using detective work (in the academic sense at least), a bit of trial and error, and practical application of the model, I boiled down the most effective communications into 6 factors. The more of these factors that you can include in your critical communications, the more likely they are to overcome homeostasis and result in real and sustained cultural and business change. As simple as it sounds, I have not met anyone who consistently employs this or a similar model in their change-critical communications.
I deliver 2-hour presentations and facilitate 2-day workshops on ENDURE*. For more information, please contact me by phone or email.